Free Management of AdWord to all BizSub clients.

Buy visitors to your site with Google AdWords and your Britnett support team will manage your account for you, at no extra cost to your monthly Bizsub payment.

Adword is Google’s PPC (Pay-Per-Click) service.  PPC advertising can be a very cost-effective way of delivering cheap but highly targeted traffic to your website. What’s more, it is VERY quick - high front page positioning can be achieved within 24 hours, and you only pay when someone clicks on your ad.

On a typical google search results listing you will see 3 types of ad. appearing in response to a particular search.

·          Top LHS: Paid-for sponsored ads (yellow background).

·          Beneath: Free ads - what Google considers to be the best matches for the given search phrase.

·          RHS: The Adword PPC ads.

For free ads, top positioning is achieved over a period of time through good website optimisation and regular keyword submissions as with Bizsub.

With Adword, a carefully selected key phrase can have page one exposure within 24 hours for a matter of pence.

To see an example, type a short phrase that’s pertinent to your own business into the google search box, or copy and paste this one “pine furniture”.  Start Google.

Setting up an Adword Campaign

·          Instruct us, your Agent, to open an Adword account through Britnett.  Please allow up to 3 working days for your account to become active.

·          Britnett will require details of an account that Google will debit upon each click of your Ad. The cost depends entirely on the phrase you have chosen to bring up your ad. – it can be pence or pounds (the more targeted the phrase, the cheaper it will be, and the “hotter” any enquiry will be). For example “skin care” could be quite expensive (because it’s broad and probably popular), but “anti ageing skin care” could be cheaper per click and better (fewer clicks per sale).

·          Decide on a maximum amount you want to dedicate to the campaign and make sure that this is available in your account. For example, you could allocate £1 per day or £100 per month. Only this maximum amount will be taken from your account – when the limit is reached, your ad will simply stop appearing until the next day or month.

·          With our help, come up with a list of suitable key phrases, not too general. Britnett will research likely pricing for selected phrases.

·          Construct a short ad (about 20 characters max.) to appear on the screen when your chosen phrase is listed (i.e. matches a search). You can observe the effectiveness of your phrase over a period of time, have several phrases running together or try out different phrases periodically – maybe with a different ad for each. Your account is debited for each click on any active phrase.

As a number of people may be choosing the same key phrase, the positioning of ads down the screen is done on a “bidding” system.  For example, if the cost of  “antique model cars” for top position is 20p, you can leap to the top by offering to pay 21p – though this might be temporary and result in a “bidding war”.  Top position is not always best and there are ways of “boxing clever” with your key phrases – please click the link below: